Endy optimism about sales of the super sports car from Italy shows how consumers in the premium segment are very loyal. In fact, according to Lamborghini claims, they offer products that occupy the highest caste in the luxury sports car segment.
Sweetness premium car sales in the domestic market seems closely related to the characteristics of Indonesian society. In this narrow market segments, when consumers buy a car not only see from the price, but also in terms of emotional and prestige.
Endy acknowledged the luxury car market segment is not sensitive to fluctuations in the dollar exchange rate given the financial support of consumers who are strong enough. This is reasonable because most consumers of luxury cars from the group of entrepreneurs, tycoons, lawyers, and minimal bureaucracy.
Sweetness premium car sales in the domestic market seems closely related to the characteristics of Indonesian society. In this narrow market segments, when consumers buy a car not only see from the price, but also in terms of emotional and prestige.
Endy acknowledged the luxury car market segment is not sensitive to fluctuations in the dollar exchange rate given the financial support of consumers who are strong enough. This is reasonable because most consumers of luxury cars from the group of entrepreneurs, tycoons, lawyers, and minimal bureaucracy.
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